Marketing and Events Manager at The Bristol Lido | Bristol, UK | £15/hr – £16/hr

Marketing and Events Manager

Bristol, UK (Hybrid)

£15/hr – £16/hrMid LevelPermanent

Posted 2 months ago

Job Summary

Own brand and demand-driven marketing as the central owner of social, email, and loyalty programs while turning data into growth decisions for a burger-first brand.

Brand and Social Ownership: steer Instagram, Facebook and future channels, with two to three posts per week and proactive content that fuels engagement.
Campaign Planning and Data Insight: plan digital campaigns, track ROI and KPIs, optimize spend, and run tests to lift performance.

Job Description

Responsibilities

Driving the Brand Forward through our social media and marketing platforms.
Leading and managing the marketing initiatives for TBB, using market research and analysis to drive strategic marketing plans.
Collaborate with senior directors and internal teams to achieve financial and marketing objectives. Inclusive of Oktoberfest, Christmas, NYE, Three Brothers Boogies.
Plan and execute digital marketing campaigns, including email, social media, and display advertising. Develop and implement seasonal newsletters and other promotional materials.
Brainstorm and propose new and creative growth strategies.
Plan and execute digital campaigns that make people say “we need burgers tonight” and push forward initiatives to grow our lunch trade.
Dream up fresh ideas to keep the brand exciting, loud, and proudly Bristol.
Measure and report on the performance of all marketing campaigns, assessing ROI and KPIs. Identify trends and optimize marketing spend and performance based on data-driven insights.
Oversee database management, consolidating data from multiple sources (Website, SevenRooms, Piggy, Captive WIFI, Trybe, Sprout).
Manage and develop the loyalty scheme, beginning with members and expanding to all customers as needed. With potential to launch at sister site, Thames Lido if successful.