Marketing Director Channel, Brands, Communication
Knottingley, Wakefield, UK (Unknown)
Posted 3 weeks ago
Job Summary
Lead end-to-end brand and channel marketing programs, owning strategy, execution and cross-functional alignment to drive brand growth and sales objectives.
- Owns brand management execution
- Partners with Sales Directors to drive marketing plans
- Develops channel plans and customer insights with Segment and Channel Managers
Job Description
Responsibilities
- Drive Execution of Brand Management Strategy
- Responsible for the development, growth and execution of all brands.
- Aligns with product marketing team on NPD projects ensuring brand fit and representation in packaging, messaging and campaigns.
- Partners with Sales Directors to drive and create full marketing plan, ensuring it meets marketing objectives and supports sales teams appropriately to achieve goals.
- Confidently manage and influence stakeholders to ensure marketing plans are fit for purpose and take a long-term brand view as well as short terms commercial needs.
- Works closely with the Communications Marketing team to ensure overall marketing plan is activated across all customer touch points
- Align with Marketing Communications, for campaign execution, monitoring and improvement in social and digital channels. Works closely with Digital and Social manager on long-term website and digital development roadmap in line with brand plans.
- Works closely with the Segment, Communication and Product Managers to ensure overall marketing plan is activated across all brands.
- Works closely with R&D to ensure overall marketing plan is activated across
- Drive Execution of the Channel Strategy
Requirements
- University bachelor’s degree in business administration / marketing or equivalent is required.
- Minimal 8-10 years relevant business or industry experience required with technical /chemical background, 10-15 years business or industry experience, preferred in coatings, chemicals.
- Sales and/or marketing experience in B2B required, preferably 5-10 years in marketing or segment management in B2B environment in coatings, chemical or polymer business.
- Excellent English verbal and written communication skills required, additional language preferred
- Channel and brand marketing experience
- Customer facing experience
- Experience of working with large and diverse sales teams
- Ability to manage projects and take internal customers with you i.e. effective interpersonal skills.
- Ability to plan and prioritize multiple projects and demanding deadlines
- Ability to quickly adapt and optimize the use of new technology and systems.
Sherwin-Williams
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
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Marketing Director Channel, Brands, Communication
Sherwin-Williams · Knottingley, Wakefield, UK · Unknown
