Responsibilities

• Design, implement, and improve Right at Home’s online strategy.
• Oversee marketing plans for clients and staff with a focus on detailed planning and control.
• Track and analyse campaign performance using data and metrics.
• Stay updated on new technologies and digital platforms to identify best practices.
• Plan, create, and manage social media campaigns, including content analysis and reporting.
• Liaise with Franchise Owner and Registered Manager on local marketing and promotional opportunities.
• Represent the company and promote services at relevant local venues and events.
• Collaborate with local organisations to organise promotional talks or information sessions.
• Manage the procurement of marketing materials within budget limits.
• Support business growth by maintaining relationships that engage local communities.

Requirements

• 2 years marketing experience with the ability to demonstrate strong commercial results through effective digital marketing
• Educated to A-Level standard
• Excellent working knowledge of social media platforms
• A creative mindset with a high level of attention to detail
• IT literate with excellent working knowledge of Microsoft Excel and Word
• Strong problem-solving skills with the ability to manage challenges on a day-to-day basis
• Ability to adapt interpersonal and communication style to interact effectively with a wide variety of people
• Ability to resolve problems and concerns related to tasks, projects, and assignments in a timely and appropriate manner
• Strong verbal and written communication skills
• Highly motivated, driven and an effective team player with a can-do attitude

Preferred

• Previous care knowledge and experience would be an advantage
• Previous promotional and community events coordination would be an advantage
• Experience and knowledge of using all Microsoft applications
• Good skills on basic graphic design software such as Canva or Photoshop
• Excellent understanding of social media channels such as Facebook, TikTok, Instagram

Benefits

• Company events
• Company pension
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking