Responsibilities

• Commercial diagnosis
• Positioning, pricing and packaging
• Brand and creative direction
• Conversion and the buying moment
• Paid media
• Delivery platforms
• Local search, reviews and reputation
• Out of home and offline media
• Content and organic social
• Lifecycle, loyalty and referral

Requirements

• Knowledge of B2B marketing practices to target corporate clients effectively.
• Qualities that inspire teamwork, motivate colleagues, and drive project success.
• Proficiency in English with exceptional written and verbal communication abilities.
• Familiarity with IT systems relevant to marketing analytics and campaign management.
• Brief and direct designers, videographers, editors and paid media specialists, and sign off the work before it goes out
• 3 to 5 years in a client facing marketing, agency, consulting or commercial role
• Strong general marketing knowledge across online and offline channels, and the ability to explain your thinking to a business owner who is not a marketer
• Brand experience: positioning, identity, tone of voice, and turning a brand into what customers actually see and hear
• A strong eye for design. You will be reviewing creative, briefing designers and editors, marking up work and signing it off
• Real customer acquisition experience. You know what a lead and a sale cost, and how to bring both down

Preferred

• SEO tools: Ahrefs, Semrush or Screaming Frog
• Website platforms: WordPress, Shopify, Squarespace or Wix, and enough understanding to brief a developer without hand waving
• Adobe Creative Suite, Figma or Canva, enough to mark up creative and show a designer what you mean
• Premiere Pro or CapCut, enough to give an editor notes they can act on
• Looker Studio or Power BI for client dashboards
• Deliveroo, Uber Eats and Just Eat merchant dashboards
• Booking and EPOS systems such as Square, Lightspeed, OpenTable or ResDiary
• Hospitality, retail or multi-site experience
• Any offline media buying experience, including small local buys
• Agency side experience

Benefits

• Casual dress
• Company events
• Discounted or free food
• Employee discount