Responsibilities

• Implement engaging multi-channel marketing and communication campaigns to raise the profile and reach of Petty Pool, in particular, Petty Pool Education.
• Work with the education team to develop marketing campaigns and activity to increase brand awareness, reach and learner acquisition.
• Write, design and issue regular newsletters using MailChimp alongside the comms team, and develop marketing materials for service users at each stage of the customer journey.
• Work with website developer to develop and maintain the Petty Pool website.
• Support the delivery of a strategic social media presence and undertake day-to-day management of Petty Pool social media channels.
• Develop a strong knowledge of Petty Pool’s activities, its learners, members, and stakeholders.
• Write accurate, engaging, and targeted copy for different audiences across a range of channels in line with our brand voice.
• Create social media graphics, banners and content using Canva.
• Support the design and production of marketing, communication and event materials ensuring consistent house style, branding, and layout.
• Be a proactive and hands-on member of a growing marketing and communications team.

Requirements

• Educated to degree level or equivalent. (E)
• Strong level of IT literacy. (E)
• Awareness of communications principles and how to apply them to meet objectives. (E)
• Ability to communicate in an accessible and clear manner through a variety of formats. (E)
• Excellent written communication skills and attention to detail. (E)
• Familiarity with and use of social media and digital content making tools. (E)
• Excellent interpersonal skills, with the ability to build relationships across the organisation and with other stakeholders. (E)
• Excellent organisational skills, with ability to cope with a full and varied workload, prioritise and work to deadlines. (E)
• Positive and collaborative attitude and willingness to go the extra mile to help themselves and others achieve goals. (E)