Responsibilities

• Lead the delivery of proactive and reactive moments, stunts, and activations that generate talkability, positive sentiment, engagement, and commercial impact across paid, owned, and earned channels.
• Help build a leading reactive communications centre of excellence for big thinking, innovative, right time, right place ideas that land in moments that matter for our customers and brands.
• Detect and capitalise on cultural, customer, product, and market occasions quickly, producing timely initiatives that increase relevance and drive engagement.
• Shape responsive campaign support hardwired into business and customer priorities, including major cultural moments, seasonal events, sponsorships, product launches, and brand campaigns.
• Establish daily and continuous listening principles, using insight, platform trends, social sentiment, and cultural signals to find opportunities with speed and relevance.
• Partner across Full Funnels, Accelerator teams, agencies, GCA, risk, media, and commercial teams to unlock growth, create clarity, and deliver integrated reactive activity at pace.
• Build clear measurement frameworks for success, tracking fame, engagement, sentiment, speed to market, customer value, and commercial contribution, then turning findings into future improvements.
• Inspire and guide a high-performing team, fostering collaboration, accountability, pace, curiosity, and continuous learning.
• Manage budgets, ensuring accurate planning, PO control, reporting, and efficient use of media and production spend.
• Maintain adherence to compliance and risk standards, ensuring all activity aligns with FCA and Group requirements while facilitating faster, smarter routes to market.

Requirements

• Experience delivering impactful communications, PR or marketing campaigns across paid, owned and earned channels.
• A strong understanding of social, cultural and market trends, with the ability to identify opportunities and respond quickly.
• Excellent stakeholder management skills, with experience working across teams, agencies and business partners.
• Strong creative and strategic thinking, using insight to develop engaging, customer-focused ideas.
• Experience using data and performance insights to measure success and continuously improve results.
• Proven people leadership skills, with the ability to inspire and develop high-performing teams.
• Strong budget management and planning experience.
• An understanding of risk, governance and regulatory requirements within a large organisation.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies