Marketing and Communications Manager (12-Month Maternity Cover)

Brighouse, Kirklees, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 3 days ago

Job Summary

Lead end-to-end marketing and communications for STEM Racing, driving global awareness and student registrations through integrated campaigns, brand management and partner relations.

  • Owns digital marketing plan including social media, SEO/SEM and lead generation
  • Manages brand identity, copywriting and collateral across campaigns
  • Supports product launches, events and external communications with partners and sponsors

Job Description

Responsibilities

  • Initiate research, development and implementation of effective marketing and communication campaigns which promote the organisation to the global educational markets.
  • To develop and manage an integrated digital marketing plan to enhance the internet presence of the organisation through online marketing activities including social media, SEO/SEM to drive more website traffic, build awareness and generate quality leads.
  • Evaluate the success of all marketing and communication strategies and provide and implement recommendations for improvement.
  • To work with the Director of International Operations of STEM Racing to further develop the challenge websites to help drive student registrations.
  • Responsible for writing professional web and marketing copy, with the ability to produce compelling copy while maintaining brand messaging, persuasiveness and readability.
  • Support all new STEM Racing product launches and initiatives through a range of online and offline communications.
  • Working with the Partnerships Director to produce all corporate support material- such as a 'one pager, strong case studies, event advertising materials, pitch documents, event reports and 'other promotional materials as required for STEM Racing.
  • Communicate and negotiate with business partners and sponsors at marketing activities.
  • Work with the designated PR agency to manage press releases to an agreed schedule.
  • To act as a key representative / ambassador for the group at relevant events as required.

Benefits

  • Casual dress
  • Company pension
  • Free parking
  • On-site parking
  • Transport links