Responsibilities

• Develop and deliver all marketing and communications
• Provide senior marketing and communications expertise to the Marketing/Commercial Director and wider leadership team.
• Shape and strengthen the Group's positioning, messaging and external narrative.
• Build on the growing profile through proactive PR, media engagement, thought leadership and strategic communications.
• Identify opportunities arising from developments in consumer affairs, regulation, public policy and relevant markets.
• Lead B2B marketing activity supporting membership growth and wider Group opportunities.
• Develop targeted campaigns that generate high quality leads and support sustainable commercial growth.
• Own the content strategy across thought leadership, PR, website, social media, case studies and corporate communications.
• Develop and oversee a programme of events, roundtables, webinars, industry engagement and stakeholder forums.
• Lead digital marketing activity including LinkedIn, email marketing, website optimisation, SEO and appropriate paid activity.

Requirements

• Operated at senior level marketing and communications, ideally from a regulated, professional services, membership, consumer affairs, public policy organisation
• Evidence of developing and delivering organisation wide marketing and communications strategies.
• Strong PR, media relations and corporate communications capability.
• Experience developing brand positioning, corporate narrative and thought leadership.
• Evidence of delivering measurable commercial growth, lead generation or market development.
• Strong understanding of digital marketing, CRM, automation and marketing analytics.
• Experience managing agencies, suppliers and budgets.