Responsibilities

• Planning - maintaining our marketing calendar around the seasons that matter (hello Christmas and Valentine’s), and helping Directors make sense of what’s working.
• Digital - keeping our website and webshop fresh and optimised, writing email campaigns and in-store graphics that combine sharp copy with a good eye, and owning social media day to day (yes, that includes getting stuck in with a camera around our plants and stores).
• Content & campaigns - dreaming up and delivering creative campaigns for our peak trading moments, and briefing photography, graphics and copy as needed.
• Brand - acting as guardian of our tone of voice and look, across everything from POS to proposals.
• Collaboration - working with our Directors, Operations team and Finance & Business Performance Analyst, and briefing freelancers or agencies when extra hands are needed.
• •A smaller, developing strand: helping get our EPOS-Mailchimp "Retail Intelligence" off the ground, using purchase history to build well-targeted promotions.

Requirements

• Marketing communications experience, ideally from retail, lifestyle or horticulture.
• A track record of planning and delivering campaigns across multiple channels.
• Confidence with digital marketing - SEO basics, email, social - and tools like Google Analytics, WordPress, Canva and Adobe Creative Suite.
• Strong copywriting and a good eye for design, whether that's an email or an in-store event graphic.
• Comfort behind a camera, and behind briefing others to help you create content.
• A knack for reading customer data and turning it into promotions people actually want.
• Independence, organisation, and resourcefulness - you'll be the marketing team, so you'll need to be.
• A genuine enthusiasm for plants, gardening and design-led retail (this one's non-negotiable - we'll know).

Benefits

• A rare chance to own marketing for a growing independent London brand - no committees, no red tape, just you and your ideas.
• A varied role mixing strategy with hands-on delivery, three days a week.
• Competitive salary (£30,000–£33,000 FTE, pro rata for 3 days), staff discount, and room to grow.
• A performance-related incentive tied to the revenue impact you help us deliver.