Responsibilities

• Global Campaign Strategy & Planning: Own the end-to-end global campaign architecture for K2, aligned to business priorities and pipeline targets
• Translate product positioning and messaging into full-funnel campaign strategies (TOFU → MOFU → BOFU → expansion)
• Define target audiences, personas, and core messaging pillars in partnership with Product Marketing
• Integrated Campaign Execution: Plan and activate multi-channel, integrated campaigns across regions (digital, events, partners, content syndication, paid media, webinars)
• Ensure campaigns are centrally orchestrated but locally activated through our Regional Marketing Leads, maintaining consistency while enabling regional relevance
• Deliver scalable campaign frameworks that can be repeated and optimised globally
• Cross-Functional Orchestration: Act as the central point of coordination across Product Marketing, Regional Marketing, Sales, BDRs, Partners, and Marketing Ops
• Build clear campaign briefs and ensure alignment on goals, messaging, timelines, and execution plans
• Enable BDRs and Sales with the right context, messaging, and follow-up strategies to convert demand into pipeline
• Campaign Governance & Process: Establish and manage a structured, repeatable campaign process (intake, planning, execution, measurement)
• Ensure clear ownership, accountability, and decision-making frameworks (e.g., DACI/RACI)
• Maintain a single, unified campaign plan across all regions and stakeholders
• Performance & Optimisation: Define and track global campaign KPIs aligned to pipeline and revenue outcomes
• Monitor performance across the funnel (MQL → Opportunity → Closed-Won)
• Use insights to continuously optimise targeting, messaging, channels, and conversion strategies

Requirements

• 5+ years of experience in B2B demand generation or global campaign management, ideally within SaaS or enterprise technology
• Proven experience building and executing integrated, multi-channel campaigns across regions
• Strong understanding of full-funnel marketing and how to drive pipeline and revenue outcomes
• Experience working cross-functionally with Product Marketing, Sales, BDRs, and Regional teams
• Ability to translate strategy into execution, balancing big-picture thinking with operational delivery
• Strong project management and organisational skills, with experience managing complex, global initiatives
• Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Data-driven mindset, with the ability to analyse performance and optimise campaigns accordingly
• Excellent communication and stakeholder management skills
• Comfortable operating in a fast-paced, high-growth environment with multiple priorities

Benefits

• Global Gratitude and Recharge Days
• Flexible, paid time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• Paid parental leave
• Invention/patenting assistance
• Community impact, paid volunteer time, and opportunities
• Intercultural learning and celebration
• Multiple tools through which to learn and grow, and an incredible global community