Responsibilities

• The Marketing & Brand Co-ordinator is responsible for supporting the planning and delivery of marketing and brand activities that enhance brand awareness, engage customers, and support business growth.
• The role coordinates integrated marketing campaigns across digital and traditional channels, including social media, email marketing, website content, PR, events, and product launches.
• The role supports brand development, creates engaging marketing content, manages customer data and marketing systems, and uses market insights to improve campaign performance.
• It also contributes to website optimisation, customer engagement initiatives, and the adoption of new technologies, including AI, to improve marketing effectiveness.
• Working closely with internal teams and external partners, the Marketing & Brand Co-ordinator ensures consistent brand messaging, supports commercial objectives, and helps deliver high-quality marketing activity across the business.
• Champion Friars Pride’s own label brands, progressing marketing plans and PR activities following instructions from the Marketing Manager.
• Assist with brand management of Friars Pride’s own brand portfolio, creating opportunities for growth, development, and innovation within the brands.
• Take ownership of Friars Pride’s social media and email marketing to proactively promote the company, the brands and important messages to customers, plus reporting of these platforms.
• Maximise opportunities for publicity and PR about Friars Pride and our service, innovation, and sustainability.
• Increase awareness and leads from corporate sponsorship and strategic partners (KFE Fish & Chips Training School, National Fish & Chip Day, National Fish and Chip Awards, National Chip Week).

Requirements

• Graduate calibre ideally with a degree in marketing or CIM qualifications.
• Experienced marketing B2B products and working with brands.
• Skills in traditional marketing communications as well as a firm grasp on the digital e-commerce: social media and digital promotional campaigns, website content.
• Creativity and lateral thinking to produce new ideas for marketing own label brands and pursue the next product innovation or marketing concept to give our business a point of difference.
• Ability to write copy for newsletters, product brochures, digital and website content, publicity material and press releases.
• Presentation and sales skills to ‘engage’ and sell marketing concepts to our sales team, our suppliers, and other marketing managers within the Q Partnership.

Benefits

• On-site parking