Responsibilities

• Develop and implement comprehensive marketing campaigns tailored to B2B (business-to-business) audiences, ensuring alignment with overall company objectives.
• Manage social media platforms by creating engaging content, scheduling posts, analyzing engagement metrics, and growing our online community.
• Optimize digital content through SEO (search engine optimization) techniques to improve website visibility and ranking on search engines like Google.
• Oversee project management tasks, coordinating timelines, resources, and deliverables to ensure timely execution of marketing initiatives.
• Utilize tools such as Adobe Photoshop and WordPress to create visually appealing graphics and maintain website content updates.
• Conduct analysis using Google Analytics and other analysis skills to measure campaign performance, identify trends, and recommend improvements.
• Manage email marketing campaigns through platforms like Mailchimp or similar tools, crafting persuasive copy that resonates with target audiences.
• Collaborate with sales teams on B2B marketing strategies, supporting lead generation efforts and nurturing client relationships.
• Lead or assist in management of advertising campaigns using Google Ads, monitoring performance metrics for continuous optimization.
• Prepare presentations using Microsoft PowerPoint and reports with Microsoft Excel to communicate results clearly to stakeholders.

Requirements

• Proven experience in marketing roles with a focus on management, project management, or social media management.
• Proficiency in SEO practices, Google Analytics, Google Ads, and email marketing tools.
• Strong knowledge of Adobe Photoshop, WordPress, Microsoft Office Suite (Excel, PowerPoint), and IT systems relevant to digital marketing.
• Excellent analysis skills for interpreting data insights and translating them into actionable strategies.
• Exceptional copywriting abilities for creating compelling content tailored to B2B audiences.
• Demonstrated leadership qualities with the ability to manage multiple projects simultaneously while maintaining organization and time management skills.
• Effective communication skills in English with the ability to collaborate across teams seamlessly.
• Organizational skills that enable efficient handling of diverse tasks within tight deadlines.

Benefits

• Casual dress
• Company pension
• Employee discount
• Free parking
• On-site parking