Marketing Analyst (Paid Social) GC

London, UK (Hybrid)

£42K/yr – £46K/yrMid Level

Posted 12 days ago

Job Summary

Own and optimize paid social campaigns across Meta, Reddit, TikTok and Pinterest, turning data into actionable strategy and collaborating with creative and cross-functional partners.

  • Campaign setup, QA, pacing and performance tracking
  • Build AI-driven workflows and data-informed recommendations

Job Description

Responsibilities

  • Support the day-to-day management of paid social campaigns across Meta, Reddit, TikTok or Pinterest.
  • Help with campaign set-up, quality checks, budget monitoring, pacing and performance tracking.
  • Bring a creative, test-and-learn mindset to the role by developing innovative ideas for paid social activity and translating them into clear briefs for the creative team. This could include exploring a new placement, proposing a new campaign, suggesting a video concept or identifying an opportunity to test new formats.
  • Analyse campaign and business data to identify trends, opportunities and areas for improvement.
  • Contribute to the measurement & validation agenda of paid social channels.
  • Develop AI-driven applications and workflows, aimed at improving effectiveness, by leveraging AI-first softwares (Claude, Cursor, n8n).
  • Compile the weekly marketing report, summarising key movements and their potential business impact.
  • Support testing across audiences, creative, placements and campaign formats.
  • Monitor key performance indicators, including traffic, revenue, conversion and marketing investment.
  • Help maintain marketing investment forecasts and flag significant changes or variances.

Requirements

  • Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
  • Ability to generate insights and solutions or build a story and strategy from large data sets. Willingness to learn: SQL / GBQ / Python / R
  • A total ownership mindset - ability to thrive in a highly self-starter environment with a dynamic bias for action and proactive thinking.
  • Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
  • Excellent written and oral communication skills in English
  • Prior experience in marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is a big plus-

Benefits

  • Full health benefits available (Medical, Dental, Vision) for eligible employees.
  • Global Traveler Health Insurance through GeoBlue.
  • 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
  • Automatic enrollment into Life Insurance (at no cost to employee).
  • Company matched Pension Plan.
  • Tuition Reimbursement.
  • Personalised financial planning through LearnLux.
  • Wayfair Employee Discount.
  • Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
  • Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
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Wayfair

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Salaries

Posted range

£42K/yr – £46K/yr

Taken straight from the job posting.

See all Wayfair salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
710

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
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Marketing Analyst (Paid Social) GC

Wayfair · London, UK · Hybrid