Responsibilities

• Act as the main point of contact for a portfolio of agency clients.
• Build strong, trusted relationships through clear, proactive and professional communication.
• Understand each client’s business model, services, target areas, audience, sales process and growth objectives.
• Develop and maintain a clear marketing strategy and campaign roadmap for every assigned account.
• Lead regular client performance calls, planning sessions and campaign reviews.
• Manage expectations, approvals, priorities and delivery timelines.
• Identify performance risks early and recommend practical solutions.
• Proactively identify opportunities to expand, improve or scale client campaigns.
• Support client retention by consistently demonstrating value, progress and strategic direction.
• Plan campaigns across Google Ads, Facebook and Instagram.

Requirements

• Experience managing client accounts within a digital marketing agency or performance marketing environment.
• Strong understanding of Google Ads and Meta Ads.
• Experience planning and managing lead-generation campaigns.
• Confidence interpreting campaign data and identifying optimisation opportunities.
• Understanding of conversion tracking, pixels, events, UTMs and attribution.
• Experience working with CRM systems and marketing automation.
• Understanding of landing page structure and conversion rate optimisation.
• Ability to write clear campaign and creative briefs.
• Strong client communication and presentation skills.
• Excellent organisation and project management skills.

Preferred

• Experience marketing trade, construction, home improvement or local service businesses.
• Hands-on experience with GoHighLevel or similar CRM platforms.
• Experience setting up Meta Conversions API.
• Experience building landing pages in WordPress, GoHighLevel or other page builders.
• Knowledge of Google Tag Manager, GA4 and Microsoft Clarity.
• Experience briefing designers, copywriters and video editors.
• Understanding of sales pipelines, lead nurturing and appointment-booking campaigns.