Manager - Social Media and Influencer at Virgin Atlantic | Crawley, Surrey, UK

Manager - Social Media and Influencer

Crawley, Surrey, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 3 months ago

Job Summary

Own Virgin Atlantic’s influencer strategy across the UK and global markets, building a creator network and delivering social-first campaigns that blend organic and paid efforts to drive awareness, advocacy, and measurable impact.

Lead creator partnerships and agency relationships to ensure creative excellence and ROI
Translate consumer insights and platform trends into authentic, culturally relevant content and scalable activations
Collaborate with Organic and Paid Social teams to deliver integrated campaigns and rapid optimization based on performance data

Job Description

Responsibilities

Develop and deliver Virgin Atlantic’s influencer and creator strategy across the UK and key global markets
Identify and activate creator opportunities that amplify wider brand and marketing campaigns
Lead relationships with creator and media agencies to ensure creative excellence, strong ROI and continuous optimisation
Build and grow a curated network of creators and influencers aligned to our brand and audience
Create authentic, culturally relevant social-first content that drives awareness, engagement and advocacy
Partner closely with Organic and Paid Social teams to deliver integrated campaigns across channels
Track performance, analyse insights and translate learnings into clear actions and recommendations
Stay ahead of platform trends, algorithm updates and emerging creator opportunities across TikTok, Instagram, Facebook and beyond
Support crisis communications activity as part of the wider social team on a shared on-call rota

Requirements

Significant experience working in social media for leading large scale consumer brands
Demonstrable experience developing and executing high impact, creative influencer strategies that deliver strong ROI and work effectively within a wider marketing strategy
A deep understanding of social platforms, content formats and evolving best practice
Demonstrate a strong understanding of how to translate consumer insight and spot wider social trends to understand if, how and why they can be applied to our brand
Strong creative judgement and the ability to give clear, constructive feedback
A deep understanding of the social media landscape, platforms, algorithms and best practice including expertise in (but not limited to) Facebook, Instagram, and TikTok
Experience managing agencies and external partners
Confidence using data and performance insights to optimise activity and demonstrate ROI
The ability to thrive in a fast-paced environment and manage multiple projects simultaneously
A collaborative mindset and passion for creating standout work

Preferred

Virgin Atlantic

Virgin Atlantic first took to the skies in 1984 to shake things up, bringing a sparkle of red, a touch of wit and a passion for flying to the grey world of airlines. We fell in love with creating the best experience in the skies for our customers, and they fell in love with us right back.Since then we’ve become Britain’s second largest carrier, with non-stop transatlantic routes including New York, Orlando, the Caribbean, Delhi and Johannesburg. And thanks to our hugely successful joint venture with Delta, Air France and KLM, we can seamlessly connect our customers to over 350 cities across North America, Europe and the UK. Today, we want to empower everyone to take on the world. The customers we proudly fly and our people who go the extra mile. As we embark on a brand spanking new era of travel, it gives us more opportunities to do things differently and lead the way with fresh ideas. This means becoming more sustainable for our planet and our destinations, and working hard to make travel open to everyone, no matter who you are, who you love or where you go. And of course never, ever, forgetting the small stuff - like the clink of champagne glasses on a special occasion or a cheeky cream tea at 30,000 feet.

Founded in 1984

Crawley, England, GBR

7.7K employees (134 in marketing)

www.virginatlantic.com