Responsibilities

• Own the measurement strategy for CRM, SEO/organic and content — how we attribute value, set targets, and prove incrementality across channels that don't behave like paid
• Partner with senior CRM, SEO and Content leaders to shape strategy, prioritise investment, and surface the biggest commercial opportunities
• Build and evolve the analytical frameworks the business relies on long-term — customer lifetime value, organic forecasting, content performance, journey personalisation
• Lead complex, cross-functional analytical projects end-to-end, from ambiguous scoping through to senior exec recommendation and adoption
• Mentor and uplift other analysts, raising the bar on technical craft, commercial framing and stakeholder impact
• Proactively diagnose trends, risks and opportunities across earned and owned channels, automating monitoring wherever possible

Requirements

• Significant experience (Lead/Staff level) in a marketing analytics role, with deep exposure to one of: CRM/lifecycle, customer analytics, SEO/organic, content
• Expert SQL; strong Python for modelling, automation and experimentation
• A track record of influencing senior stakeholders — scoping ambiguous problems, landing recommendations, and getting decisions made
• Experience building durable measurement frameworks and complex operational/financial models for marketing investment, and presenting them to senior executives
• Strong product and commercial instinct — you see past the metric to the customer behaviour and business decision behind it
• Strong prioritisation and urgency; you understand that not every task is urgent, but every day is

Preferred

• Experience with BI tooling, Git, dbt are nice-to-haves.

Benefits

• - 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
• - A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
• - Employer-matching pension contributions up to 7.5%
• - A one-off £300 “work from home” budget to help contribute towards a great work environment at home
• - Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
• - 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
• - Private medical cover, critical illness cover, and employee assistance programme
• - A healthy learning and training budget
• - Electric vehicle and cycle to work schemes
• - Free in-office gym, accessible 7 days a week
• - Free breakfast in the office daily
• - You’ll be equipped with great technology (choice of Mac or Windows)
• - Free access to the Calm and Peppy app for physical and mental health
• - Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected