Lead Content Architect - 12-Months FTC (Mat Cover) at Zoopla | London, UK

Zoopla

Lead Content Architect - 12-Months FTC (Mat Cover)

London, UK (Hybrid)

Salary Not AvailableSenior Level12+ years expContract

Posted 6 weeks ago

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Job Summary

Own AI-enabled content systems and governance to scale personalisation for both consumer and customer audiences, while building Zoopla’s voice in the AI era.

Own content strategy and operating model that ties to business OKRs and on-site funnel metrics.
Architect AI content production and governance with prompts, QA and toolchain integration for site, CRM and social.
Scale brand voice and editorial standards across AI outputs to drive citation in property conversations.

Job Description

Responsibilities

Lead Content Architect: own content strategy across consumer and customer audiences and align with business OKRs.
AI Content Architecture & Engine Ops: run an AI-enabled content production system with briefs, drafting, QA and measurement, integrating Contentful workflows and Amplitude-driven decisions.
Video & Multi-Format Content: design AI-assisted video workflows, toolchain, briefs and QA for consistent publishable video cadence.
Governance, Quality & AEO: own AI content governance, brand voice compliance, legal guardrails and citation strategy for AI-enabled property conversations.
Content Performance & Audience Journeys: measure content impact with product and PM collaboration, mapping content to on-site funnel from high-intent movers to homeowners.
Brand Voice Guardianship & Messaging Framework: ensure Zoopla sounds like itself in AI outputs and operationalize tone and prompts across assets.

Requirements

A proven track record (6+ years) in content strategy or editorial leadership with at least 12 months building AI-powered content systems, ideally at scale consumer brand.
Audience-led and commercially literate with ability to read on-site funnel data and hold senior stakeholders to account.
Brand voice guardian and systems engineer who designs workflows, prompts, governance and measurement, not just content.
Deep AI fluency with structured prompts, brand voice fine-tuning, multi-step workflows and tool selection (Contentful, Amplitude, Claude/ChatGPT, etc.).
Natural teacher who enables others and scales operations while guiding the team through an AI-enabled journey.

Benefits

Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
Cycle to work and electric car schemes
Free Calm App membership
Enhanced Parental leave
Fertility Treatment Financial Support
Group Income Protection and private medical insurance
Gym on-site in London
7.5% pension contribution by the company
Discretionary annual bonus up to 10% of base salary

Zoopla

3.7 Glassdoor

Hello, we’re Zoopla. We’re here to help people make intelligent decisions about their homes by digitising the home lifecycle.At Zoopla we know what a home is really worth. Our industry-leading data and powerful software make that clear. As a trusted partner on the journey, we strive to make the process of moving to home smoother. We think it’s just as important to feel at home, at work. We are building an inclusive, flexible, and results-led culture which supports challenging and rewarding careers. And we’re looking for ambitious people to join us.

Founded in 2007

London, England, GBR

418 employees (37 in marketing)

www.zoopla.co.uk

66% recommend to a friend

82% CEO approval