Responsibilities

• Brand and product positioning
• Own product-level customer facing positioning for every product in the range: developing clear, differentiated narratives grounded in science and evidence, relevant to audiences and inspiring to our creative teams.
• Develop the strategic frameworks that allow the brand to be expressed consistently across markets, channels, and formats without becoming rigid
• Work with the Founder, Chief Brand + Creative Officer and Creative Director to ensure strategy is the catalyst of true, world class creativity across time.
• Be the authority on the A+B customer: who they are, what they believe, what drives their decisions, be able to articulate what they need from the brand at every stage of their journey
• Be at the forefront of wellness category trends, competitive positioning shifts, and cultural movements that affect how our brand and business should show up and and bring that intelligence into the room unprompted
• Own all branded customer research: commission it, manage it, and translate it into powerful insight that changes the course of our business.
• Turn data into narrative with an exceptional ability to move from data to stories that change how teams thinks about their work
• Partner the creative team on strategically significant projects, bringing the strategic rigour and inspiration to unlock genuinely distinctive work
• Write NPD briefs and support in the ad hoc improvement of BAU marketing briefs helping teams keep them strategically grounded and creatively inspiring
• Act as a strategic partner to the Creative Director, bringing insight and provocation to ensure work solves problems in the most interesting way
• Support the performance creative teams with insight and product positioning beyond what they get from their own platform data to enable the development of creatively diverse, winning work
• Work cross-functionally to make brand strategy an operating system that supports the whole business; partnering marketing, ecommerce, retail, and international teams on the specific strategic questions that matter most to their work from NPD to brand delivery in international markets.
• Be a critical friend on commercial and brand projects where a sharp strategic point of view can unlock opportunity

Requirements

• A minimum 8 years experience in brand and creative strategy, most likely at a leading agency before going in house. You grew up in environments where strategic rigour and creative ambition were held in equal regard
• A portfolio of brand positioning and creative strategy work that shows both depth of thinking and impact, we want to see work that changed how a business understood its brand or its customers and thinking that affected more than just advertising campaigns.
• Experience owning and interpreting customer research across qualitative and quantitative outcomes, turning insight into actionable strategic direction
• A track record of working in-house, or as an embedded partner to in-house teams, on business-critical brand and creative challenges
• Experience applying brand strategy beyond traditional advertising formats into product, content, partnerships, retail, and international markets as a respected and valued individual contributor to specialist teams.
• A clear understanding of the commercial realities of a fast paced scale up and experience in delivering brand thinking at pace

Preferred

• You are restlessly curious, always reading something, noticing something, connecting something and bringing that energy to every problem.
• A lateral thinker. You see the non-obvious angle on a problem and back it with the evidence to create unreasonably successful outcomes
• As comfortable with data as you are with ideas. You interpret data with precision and use it to build confidence into brave creative leaps.
• You aren’t precious about where the good thinking comes from. You see your role as to make the brand better, not to protect a point of view.
• You operate as a partner, not a consultant. Embedded, collaborative, and committed to shared outcomes.
• You believe nothing is impossible. You solve problems to the left and right of the brief, not just in front of it.
• You write exceptionally well, and inspire the people around you. You know strategy isn’t good unless it can be interpreted and used easily
• You are not precious, you know that perfection is the enemy of progress and you perfectly balance when to push back and when to push forward.
• Pace energises you and despite your experience, you still thrive on doing, not managing. This is a role for an individual contributor who rolls up their sleeves and makes a difference on day 1.

Benefits

• Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.
• Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.
• In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.
• Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).
• Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries, electric vehicle and mobile/tech purchase.
• We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and meditation sessions in the office.
• Our kitchen is fully stocked with the usual supplies as well as a limitless supply of A+B products (you also get 50% off on any product you wish to purchase).
• We hold two social events a year to come together and connect in a meaningful way.