Responsibilities

• As a member of the Automotive Industry Field Team, define and execute activities for customer engagement, including working directly with the customer key contacts
• Serve as the marketing programs subject matter expert for Automotive industry in the UK and Nordic Region and operate as a core member of the team
• Build and implement integrated marketing plans (incorporating digital, event, social media and other tactics) for our Major & Named Account sales territories, including custom strategies for specific major accounts, in support of agreed-upon account objectives
• Collaborate cross-functionally with various internal international & local teams (Global ABM Team, Sales, Technical Engineering, Industry Marketing, Consulting and Training teams) to understand our Major & Named accounts’ business drivers, strategic objectives and product needs
• Define the right value proposition, appropriate tactics and customized messages based on customer insights to upsell and cross-sell within Major & Named accounts
• Supports prospecting efforts within target accounts (new divisions, new groups)
• Measure and report on the impact of these activities to support our account goals and objectives

Requirements

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.

Preferred

• Curiosity about customers’ business needs, technology trends and products usage
• Experience in 1:few ABM tactics and in implementing new processes/methodologies is a plus
• Work experience with leading OEM/Tier-1 accounts in the Automotive industry is another plus
• Experience in marketing, sales or customer engagement/customer service for international B2B or software companies
• Solid communication, leadership, problem-solving and influential skills
• Ability to execute cross-functionally with Sales, Marketing and Technical teams
• Analytical capacity to understand marketing and sales data in the context of the business, derive insights and counter measures
• Experiences in Product Marketing and/or in direct customer interaction roles are plusses