Responsibilities

• Execute paid campaigns across LinkedIn Ads, Meta, and Google Ads — building ad sets, creating and uploading content, setting budgets, and monitoring daily performance.
• Monitor and report on analytics. Pull weekly and monthly performance stats reports from GA4 and HubSpot and Meta, flag anomalies, and keep dashboards up to date so the team always has a clear picture.
• Maintain tracking and tagging. Support Google Tag Manager (GTM) audits, QA tracking setups, and flag any attribution gaps to ensure data accuracy.
• Operate the HubSpot marketing stack day-to-day. Update landing pages, enrol contacts into workflows and manage lead scoring lists
• Support demand and lead generation. Monitor the MQL pipeline, track cost-per-lead, cost-per-click and ensure sales receives a clean, well-qualified lead flow.
• Use AI tools daily to speed up content QA, campaign analysis, and reporting tasks.
• Run A/B tests on ads, landing pages, and email sequences. Document results and feed learnings back into the next iteration.
• Ensure content and copy align with live campaigns and search/GEO goals, working with the Senior Executive to keep messaging consistent across channels.

Requirements

• 0–2 years of hands-on experience in digital marketing, ideally in a B2B, SaaS, tech, or agency environment (internships and placements count).
• Practical exposure to at least one paid media platform, LinkedIn Ads, Google Ads, or Meta, even if at a small scale.
• Comfortable working in GA4 and able to navigate dashboards, build basic reports, and interpret campaign data.
• Familiarity with HubSpot or a similar CRM/marketing automation platform.
• A data-first mindset. You check the numbers before drawing conclusions and you notice when something looks off.
• Strong attention to detail and an organised, process-driven approach to execution.
• Genuine curiosity about AI tools and a willingness to use them as part of your daily workflow.

Preferred

• Basic knowledge of Google Tag Manager — even if you haven't built setups from scratch, you understand what it does and why it matters.
• Awareness of SEO fundamentals and how content discoverability works in AI-driven search experiences (AEO/GEO).
• Experience using Canva, Figma, or similar tools to adapt creative assets for digital campaigns.
• Exposure to B2B sales funnels and an understanding of the MQL to SQL journey.