Responsibilities

• Develop and execute innovative social media strategies tailored to the Italian market, aligning with overall marketing goals.
• Manage daily operations of social media channels, including content creation, scheduling, and publishing across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Engage actively with followers by responding to comments, messages, and inquiries in Italian to foster a vibrant online community.
• Collaborate with cross-functional teams to produce culturally relevant campaigns that resonate with local audiences.
• Monitor social media analytics to measure campaign performance, identify trends, and optimize future content strategies.
• Cultivate positive relationships with media outlets, influencers, and partners to enhance brand visibility through public relations initiatives.
• Stay updated on industry trends and platform updates to ensure our social media presence remains innovative and competitive.

Requirements

• Social media marketing: 2 years (required)
• Language: Italian (required)
• Fluency in Italian with excellent written and verbal communication skills; proficiency in English is a plus
• Proven experience in social media management, including content creation and community engagement.
• Strong understanding of public relations principles and best practices for brand reputation management.
• Ability to analyze data from social media analytics tools to inform strategic decisions.
• Creative mindset with the ability to develop engaging stories that connect emotionally with audiences.
• Excellent organizational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Knowledge of digital marketing tools and platforms such as Hootsuite, Sprout Social or similar is preferred.

Preferred

• Proficiency in English is a plus