Responsibilities

• Work within the Data, Research and Insights function to ensure that reporting, analytics and insight is used to improve customer acquisition performance in The Economist’s B2C subscription business
• Working closely with members of the Marketing & Acquisition data team, support the data-enabled development and execution of our business strategy
• Proactively identify opportunities to improve business performance, agility and efficiency through the use of data and analytics
• Collaborate with and influence The Economist’s marketing and product teams in making the best use of data and analytics
• Leveraging a deep understanding of The Economist’s B2C products, markets and customers, their communication and listening skills and their strong commercial orientation and business instincts, they will build trusted long-term relationships with key stakeholders
• Their counsel is sought after and trusted, their integrity and attention to detail is unquestioned, and their objectives and ambitions are seen to be 100% aligned with those of their stakeholders

Requirements

• Experienced with the commercial application of data and analytics and its exploitation to deliver significant and direct commercial outcomes
• Practitioner experience across a range of analytics and insight disciplines, being immersed in established methodologies and approaches while also exploring new and more innovative technologies and techniques
• Strong understanding of how to analyse and act upon complex, sophisticated data sets across multiple platforms and touch points
• Strong SQL skills, ideally with additional experience working with Python and/or R.
• Experience with agentic AI tools, cloud data platforms, web analytics tools, business intelligence tools (e.g. Tableau), marketing data integration platforms (e.g. Supermetrics)
• Experience with Media Mix Modelling (MMM) models and optimisation tools, A/B testing platforms/methodologies and causal inference techniques
• Excellent communicator and influencer, able to articulate problems, questions, uncertainties and opportunities clearly and to communicate clearly and impactful solutions, answers, scenarios and decision options
• Effective at cross-functional stakeholder management, an excellent listener, and excel at synthesising information and communicating actions clearly
• Able to galvanise, mobilise and organise cross-disciplinary and matrix teams to attack a problem or opportunity with cohesion, ambition and tenacity

Benefits

• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
• We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
• You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.