Influencer Marketing Manager

London, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end influencer strategy and execution for a beauty/skincare D2C brand, driving full-funnel partnerships with TikTok, Instagram, and YouTube, nurturing creator relationships, and coordinating cross-channel programs to maximize reach, ROI, and authentic brand storytelling.

  • Influencer Strategy & Activation: Develop and lead campaigns from briefing through reporting across TikTok, Instagram, and YouTube.
  • Creator Relationships & Content: Build a high-impact roster, negotiate partnerships, and guide gifting/seed programs to drive shareable content.
  • Cross-Channel Measurement & Optimization: Align with social/content/CRM/paid teams, track KPIs, and optimize future activity for stronger ROI.

Job Description

Own end-to-end influencer strategy and execution for a beauty/skincare D2C brand, driving full-funnel partnerships with TikTok, Instagram, and YouTube, nurturing creator relationships, and coordinating cross-channel programs to maximize reach, ROI, and authentic brand storytelling.

  • Influencer Strategy & Activation: Develop and lead campaigns from briefing through reporting across TikTok, Instagram, and YouTube.
  • Creator Relationships & Content: Build a high-impact roster, negotiate partnerships, and guide gifting/seed programs to drive shareable content.
  • Cross-Channel Measurement & Optimization: Align with social/content/CRM/paid teams, track KPIs, and optimize future activity for stronger ROI.
Sand & Sky logo

Sand & Sky

Committed to uncomplicated skincare, our goal is to reinvent and elevate skincare regimes with the most effective formulas and fuss free routines. Join us on our journey to redefine beauty standards and discover the transformative power of Sand & Sky.

Founded in 2013
13 employees (8 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
44.6K
Monthly Google Ads Budget
$145
Traffic Source Mix
Search
48.4%
Direct
34.6%
Referral
8.5%
Social
6.6%
Paid
1.6%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
4 (31% of company)