Responsibilities

• Growth: A big part of your role will be working out how we can grow our sales pipeline by generating more qualified leads.
• Growth: You'll help build a proper lead-generation plan, test different approaches and learn from the results.
• Growth: We already have ideas and activity underway, but we want you to help bring it together, measure it and decide where we should put our time and money.
• Growth: These activities will include SEO, AEO, PPC, Email & Direct Mail, telemarketing, tradeshows and industry events.
• Growth: You'll also take ownership of how we use our CRM and ensure it becomes a central resource to drive growth.
• Growth: We attend trade shows, exhibitions and industry events throughout the year and you'll take responsibility for making the most of them.
• Growth: You'll coordinate stand design and materials, plan activity before and after each event, organise lead capture and follow-up, and attend events with the team.
• Growth: There will occasionally be overnight stays as part of this.
• Brand: From there, you'll help us tell that story clearly and consistently.
• Brand: You'll take ownership of our brand and how it is used across the business, including our tone of voice and messaging in all formats, both digital and physical.

Requirements

• You'll probably have around 2–5 years' marketing experience, either in-house or with an agency
• B2B experience would be useful, although we're more interested in what you've done, how you think and the attitude you'll bring
• A good grounding across marketing, lots of energy, evidence that you've delivered things yourself and an ability to learn quickly
• Takes initiative and is comfortable working independently
• Is curious and wants to understand how the whole business works
• Can come up with ideas and then actually make them happen
• Writes clearly and naturally
• Has a good eye for visual content
• Is comfortable with data and measuring results
• Understands the main digital marketing channels

Benefits

• £35,000–£42,000 salary, depending on experience
• Hybrid working – 3 days a week with the team in Sevenoaks, with flexibility over where you work for the other 2
• 37.5-hour working week with flexibility around working hours
• 23 days' annual leave plus bank holidays
• An additional day's holiday for each completed year with us, up to a maximum of 30 days
• Employer pension contributions
• Apple laptop
• Mobile phone bill paid
• Direct support from a founding director and experienced part-time CMO
• The opportunity to shape a growing marketing function rather than inherit a fixed way of doing things