Responsibilities

• Own and develop Inspired’s Account-Based Marketing strategy across selected strategic clients and prospects.
• Work with Sales, Account Management and divisional leadership to identify, prioritise and segment strategic accounts based on commercial potential, strategic fit and propensity to buy.
• Develop individual and clustered account plans incorporating organisational insight, stakeholder mapping, existing relationships, service penetration and identified commercial opportunities.
• Create highly personalised campaigns and engagement programmes across Energy, Sustainability and Optimisation services.
• Develop multi-channel account activation strategies incorporating digital, email, content, events, direct outreach, executive engagement, insight and sales-led activity.
• Work closely with sales and account teams to create coordinated engagement plans for senior stakeholders and buying committees.
• Identify whitespace and cross-sell opportunities within Inspired’s strategic client portfolio.
• Use account intelligence, market signals, customer data and behavioural insight to identify appropriate moments for engagement.
• Develop propositions, messaging and sales enablement materials tailored to specific accounts, sectors and commercial challenges.
• Ensure marketing activity supports meaningful commercial conversations rather than simply generating marketing engagement.

Requirements

• Significant experience in B2B marketing, ideally within a complex, consultative or professional services environment.
• Demonstrable experience of Account-Based Marketing, strategic account marketing or highly targeted B2B demand generation.
• Strong understanding of complex B2B buying journeys involving multiple stakeholders and longer sales cycles.
• Proven ability to work collaboratively with senior Sales, Account Management and commercial stakeholders.
• Strong commercial awareness with the ability to connect marketing activity to pipeline, revenue, retention and growth.
• Excellent written and verbal communication skills.
• Strong analytical skills and confidence using CRM, account intelligence and marketing performance data to inform decision-making.

Preferred

• Degree or equivalent professional qualification in Marketing, Business, Communications or a related discipline.
• CIM or equivalent professional marketing qualification.
• Experience within energy, sustainability, utilities, consultancy, professional services or another complex B2B market
• Experience marketing multiple services or solutions into large corporate organisations.
• Experience using HubSpot or a comparable CRM and marketing automation platform.
• Experience of intent data, account intelligence, data enrichment or ABM technology platforms.

Benefits

• Training and development opportunities
• Company pension
• Life insurance
• Enhanced maternity and paternity
• Benefits portal, with a wide range of benefits
• 4pm finish on Friday