Lead Social Media Strategy: Develop and execute a global, platform by platform specific strategy aligned with the club’s communications, brand, marketing, and commercial goals. Content Oversight: Oversee creation and publishing of high-quality, engaging content across all major platforms, ensuring editorial accuracy and brand alignment. Team Leadership: Manage and mentor a high-performing social media team, fostering collaboration and creativity. Cross-Department Collaboration: Partner with internal stakeholders to support an integrated content plan, club-wide initiatives and campaigns. Performance measurement & Analysis: Constantly monitor channel and content performance, driving change to adapt to an ever developing environment, liaising with networks for HBR/QBRs etc. Community Engagement: Grow and engage our global fanbase through community management and influencer outreach. Creators Academy: Lead the club’s creator network, hosting events and nurturing digital storytelling. Performance & Insights: Monitor performance metrics, report on KPIs, and optimise content and strategy using data-driven insights. Reputation & Risk Management: Oversee social monitoring and response protocols, supporting crisis communication and brand protection. Innovation & Trends: Stay ahead of digital trends, testing new formats and technologies to maintain a competitive edge. Editorial Standards: Ensure all output meets journalistic and ethical standards, maintaining credibility and trust. Budget Management: Oversee social media budget, ensuring effective resource allocation and ROI Network relationships: Constantly communication with the social networks and exploring new opportunities.