Responsibilities

• Department Strategy & Management
• Earnt PR: Develop and manage comprehensive PR strategies that drive brand awareness and visibility across all media platforms, working closely with internal teams and external agencies to execute campaigns that resonate with the brand's target audience.
• Paid Media (Print and Digital): Lead the paid media strategy, ensuring alignment with the brand's tone, aesthetic, and core messaging across digital and print media, driving both short-term impact and long-term brand recognition.
• VIP & Influentials: Build and nurture relationships with high-profile influencers, celebrities, and industry leaders to elevate the brand's presence and prestige in key markets.
• Social Media: Oversee the development and execution of a dynamic social media strategy that enhances engagement, fosters brand loyalty, and amplifies brand narratives across platforms.
• Brand Partnerships: Identify, negotiate, and oversee high-impact brand collaborations and partnerships that align with brand values and enhance its image and market reach.
• Events & Special Projects: Lead the planning, execution, and management of high-profile events, product launches, and exclusive activations that provide immersive brand experiences for key stakeholders and influencers.
• Retail and Wholesale Activation: Work closely with retail teams to develop communication and marketing strategies that engage consumers and drive both online and offline sales through targeted marketing and retail partnerships.
• Team & Agency Management
• Lead and inspire an internal communications team of 4 professionals, fostering a collaborative and supportive culture.

Requirements

• Experience: Minimum of 10 years in a senior communications or PR role, preferably within the luxury lifestyle, fashion, or related sectors.
• International Communications Experience: Extensive experience in managing communications across multiple global markets, particularly the UK, EU, US, and Middle East. Ability to adapt strategies and messaging to different cultural contexts and market dynamics.
• Team Leadership: Proven experience managing and mentoring a small team, with a focus on collaboration and growth.
• Strategic Thinking: Ability to develop and implement integrated communication strategies across multiple channels, including PR, social media, events, and partnerships.
• Creative Flair: A keen eye for creativity and innovation, with the ability to craft compelling narratives and brand stories.
• Excellent Communication: Superior written and verbal communication skills, with the ability to engage both internal teams and external stakeholders effectively.
• Crisis Management: Strong crisis communication skills and experience managing brand reputation during challenging times.
• Travel: Willingness to travel as needed, including international travel for events and activations.
• Luxury Market Knowledge: In-depth understanding of the luxury market and trends, with a strong network of media and influencer contacts.