Responsibilities

• Own the end-to-end performance marketing strategy across paid search, paid social, affiliates, programmatic, display, SEO and other emerging digital channels, ensuring the right channel mix and investment to deliver profitable growth.
• Deliver customer acquisition, revenue and profitability targets, with clear ROI, ROAS, CPA and customer lifetime value benchmarks across all digital channels.
• Forecast traffic, media spend, customer acquisition, revenue and contribution margin to support financial planning, budgeting and trading decisions.
• Drive marketing profitability through continuous optimisation of campaigns, media buying, audience targeting, creative, landing pages and customer journeys.
• Lead full-funnel performance strategies across awareness, consideration and conversion, ensuring upper-funnel activity creates a strong pipeline of engaged and valuable customers.
• Develop a deep understanding of the customer, including behaviours, purchase patterns, needs, value and lifetime potential, using these insights to shape targeting, media and creative strategies.
• Partner closely with analytics and data teams to improve attribution, customer segmentation, forecasting and performance reporting, ensuring investment decisions are driven by robust data and insight.
• Work collaboratively with the wider business teams to ensure consistent customer messaging, campaign activity and promotional timing across all digital touchpoints.
• Partner with the wider business teams to identify opportunities to improve conversion, average order value, customer retention and overall online revenue.
• Drive a strong test-and-learn culture across media, audiences, creative, landing pages and customer journeys, using A/B testing and data analysis to continually improve performance.

Requirements

• Proven experience leading a commercially focused performance marketing function within an eCommerce, retail or digitally led business, ideally with significant media budget ownership.
• Strong track record of delivering profitable customer acquisition and online revenue growth.
• Exceptional understanding of acquisition metrics including ROAS, ROI, CPA, CAC, conversion rate, AOV, customer lifetime value and contribution margin.
• Strong commercial, forecasting and budgeting skills, with the ability to balance short-term revenue delivery with long-term customer value and sustainable growth.
• Expert knowledge of paid media platforms including Google Ads, Meta, TikTok and YouTube, alongside programmatic, display, affiliate marketing and SEO.
• Strong understanding of eCommerce analytics, attribution and customer behaviour, with experience using GA4, Looker Studio and other performance reporting tools.
• Experience working closely with data and analytics teams to develop actionable insights, attribution models and data-led investment strategies.
• Strong understanding of the eCommerce customer journey and the relationship between acquisition, conversion, retention and lifetime value.
• Commercially minded, analytical and highly results-focused, with the ability to turn data and insight into clear actions and measurable business outcomes.

Benefits

• Free parking
• On-site parking