Head of Operational Marketing, Communications & Brand

Peterborough, UK (Hybrid)

Salary Not AvailableDirector/ExecutivePermanent

Posted 2 weeks ago

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Job Summary

Own and drive operational marketing, brand and communications strategy to fuel growth, guided by customer insights and market data; lead and develop marketing, category and data teams to deliver integrated plans and measurable impact.

Lead marketing, brand and communications strategy aligned with growth goals
Leverage customer insights and market data to identify opportunities
Inspire and manage high-performing teams to deliver measurable outcomes

Job Description

Responsibilities

Lead the development and delivery of Asterra's operational marketing, communications and brand strategy, ensuring alignment with business objectives and growth ambitions.
Analyse customer insight, market trends and competitor activity to identify opportunities for growth, innovation and market expansion.
Develop and execute integrated marketing plans that deliver measurable business outcomes, customer engagement and return on investment.
Strengthen and grow Asterra's portfolio of brands through effective positioning, storytelling, stakeholder engagement and reputation management.
Champion the use of CRM, customer data and marketing analytics to improve customer experience, campaign effectiveness and commercial decision-making.
Lead, develop and inspire high-performing marketing, category and data teams, helping them deliver great work and achieve their potential.

Requirements

Significant experience leading operational marketing, communications or brand functions within a commercial environment.
Strong commercial acumen with a proven ability to translate customer and market insight into business growth opportunities.
Demonstrated success developing and delivering marketing strategies across multiple products, brands or business areas.
Strong analytical skills with experience using data and marketing insight to influence decision-making and business performance.
Experience leading and developing high-performing teams while building effective relationships with senior stakeholders.

ABAgri

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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