2 weeks ago
Field Marketing, EMEA
factory
London, UK (Unknown)Full time
Field Marketing, EMEA
London, UK (Unknown)
Salary Not AvailableDirector/ExecutiveFull time
Posted 2 weeks ago
Job Summary
Own the EMEA field marketing motion and lead the strategy, programs, and budget to drive pipeline and revenue in collaboration with Sales; manage ABM programs, high-impact events, and executive programs across EMEA while building scalable playbooks and a growing team.
- Own regional strategy and budget
- Drive pipeline through ABM programs and events across enterprise and mid-market
Job Description
Responsibilities
- Own Factory’s EMEA field marketing strategy, planning, budget allocation, and pipeline targets across priority markets, segments, and account tiers.
- Serve as the senior marketing partner to EMEA Sales leadership, partnering closely on where to invest, which accounts to prioritize, and how to turn engagement into pipeline and revenue.
- Build and manage the EMEA field marketing calendar across key markets, cities, segments, and sales priorities.
- Plan and execute high-impact programs, including:
- Executive dinners and private roundtables
- Webinars
- Boutique ABM events for strategic accounts
- Developer and engineering leadership meetups
- Industry conferences, sponsorships, and partner events
- Customer and prospect experiences tied to priority opportunities
Requirements
- Experience owning a regional field marketing motion across EMEA.
- Proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
- Strong experience planning and executing ABM-style events, executive programs, and industry sponsorships across EMEA.
- Experience with 1:few and 1:1 ABM programs.
- Experience working closely with B2B sales teams and aligning marketing programs to account priorities and revenue goals.
- Experience owning budgets, pipeline goals, vendor relationships, and regional planning.
- Strong project management skills with the ability to manage multiple programs, countries, vendors, budgets, and stakeholders at once.
- Comfort with marketing tools such as Salesforce, HubSpot, Luma, intent data platforms, and event tools.
- Willingness to travel across EMEA for events, customer engagements, and field programs.
- Location: This role is based in Factory’s London office and will require regular travel across EMEA.
Preferred
- Experience at a high-growth startup or hyper-growth technology company is strongly preferred.
factory
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
723
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31