Responsibilities

• Define Wayve's marketing strategy across AI Driver, Robotaxi, automotive/OEM and safety audiences, connecting business priorities to clear audiences, positioning, programs and measurable outcomes.
• Own product positioning and messaging, translating complex AI and autonomous-driving technology into differentiated, technically credible and commercially relevant narratives.
• Build trust in Wayve's technology through evidence-led content, demonstrations, customer stories and integrated campaigns.
• Establish Wayve's brand strategy and ensure it is applied consistently across campaigns, digital channels, experiences and partnerships.
• Lead partner co-marketing with automakers, mobility platforms and technology partners, creating shared narratives, launch plans and campaigns that advance both parties' objectives without losing Wayve's positioning.
• Own the digital marketing strategy, website and content engine, using data to improve reach, engagement and conversion.
• Set the strategy for conferences and experiential marketing, ensuring investment supports clear company and commercial objectives.
• Build integrated marketing plans with Communications while maintaining clear ownership: Marketing leads product, brand, digital, content, events and partner marketing; Communications leads corporate narrative, media relations, crisis communications and reputation management.
• Lead, coach and develop the marketing team, establishing clear priorities, ownership and decision rights while remaining accountable for delivery quality.
• Create transparent operating plans, budgets, KPIs and reporting that give leadership clear visibility into progress, risks and results.

Requirements

• Senior marketing leadership experience in a complex, trust-sensitive category such as autonomous technology, enterprise technology, AI, platform businesses or fintech.
• Strong product-marketing and narrative-strategy capability, with evidence of translating highly technical products for commercial partners and consumers.
• Demonstrated experience building a category and brand across integrated channels, ideally while operating with constrained budgets.
• A record of successful partner co-marketing with major global organizations while protecting a clear standalone brand position.
• Strong digital, website, content and integrated-campaign capability, supported by meaningful measurement.
• A commercially minded approach that connects customer needs, routes to market and partnerships to adoption and business growth.
• Hands-on scale-up leadership: able to set strategy, manage senior stakeholders, coach a small team and drive execution through ambiguity.
• Sound judgment, strong executive communication and the ability to make clear decisions and constructive recommendations.
• A collaborative, low-ego leadership style and the ability to work effectively alongside Communications and across senior technical and commercial stakeholders.

Preferred

• Experience in autonomous vehicles, mobility, automotive technology or another platform or ingredient-brand business.
• Experience building a challenger brand against larger, better-funded competitors.
• Experience marketing across B2B, partner and consumer audiences internationally.
• Experience developing marketing organizations, operating models and teams during rapid growth.