Responsibilities

• As our Head of Marketing you will own the marketing strategy, report on its progress and hit the revenue targets that come with it.
• Own the marketing budget and the outcomes it produces. Every pound of spend needs to earn its place against contribution, not clicks.
• Report performance to the founders and own the marketing numbers in our leadership meeting.
• Own our primary growth channel across Meta, Reddit, Google and TikTok, scaling what works and building new opportunities.
• Set the testing discipline, and the rules for when we scale and when we cut.
• Open up new channels, from OOH to affiliate. Prioritise, plan, execute and make repeatable.
• An ever evolving beast. Email has always been a key channel for us.We recently launched a new app and are in the testing stage of using push notifications, have a new WhatsApp community and have barely scratched the surface on SMS. This all needs careful planning and direction so it\'s done right.
• Improve our retention and repeat purchases through segmentation, flows and structured testing.
• Work with our community and content team so organic complements paid rather than simply running alongside it.
• Steer and develop our performance marketer and our community and content lead (plus any new heads that are added).

Requirements

• Whatever your level, you\'re still genuinely hands-on. You own the customer lifecycle from segmentation through to flows.
• And you\'re comfortable with numbers, including the ability to challenge the information in front of you, find the holes and work out why a tracking setup is lying to you.

Preferred

• Experience in gambling or iGaming, or in subscription and non-traditional ecommerce
• Experience planning and measuring offline or out-of-home media
• A feel for trading cards, collectibles or gaming audiences, particularly our core categories: Pokémon, Warhammer, Lego or gaming tech

Benefits

• 25 days annual leave + bank holidays
• Pension Plan
• Health Insurance
• Discounted Gym Membership
• Salary Sacrifice
• Event Attendance
• professional development support.