Responsibilities

• Marketing Leadership & Strategy: Develop and own the annual marketing strategy, objectives and KPIs, aligned to business goals and growth targets.
• Lead, develop and scale a high-performing marketing function.
• Establish effective planning, reporting and campaign management processes to drive accountability and continuous improvement.
• Partner with senior stakeholders across the business to ensure marketing supports product development, customer engagement and commercial success.
• Demand Generation & Growth: Build a predictable, scalable demand generation engine that delivers qualified sales pipeline.
• Develop and execute integrated multi-channel campaigns across digital, content, events and account-based marketing.
• Identify new opportunities to improve lead generation, conversion and customer acquisition.
• Brand & Market Positioning: Act as the guardian of the Ticketer brand, ensuring consistency across all channels and customer touchpoints.
• Strengthen brand visibility and market presence within the SaaS, mobility and transport technology sectors.
• Lead the development of compelling content, including thought leadership, customer success stories, case studies and product collateral.

Requirements

• Proven success in a senior marketing leadership role within a B2B SaaS or technology business.
• Strong track record of delivering demand generation, pipeline growth and digital marketing success.
• Experience developing and executing go-to-market strategies and product marketing frameworks.
• Commercial understanding of subscription-based business models, ARR growth and customer lifecycle metrics.
• Exceptional communication and stakeholder management skills.
• Experience leading, coaching and developing marketing teams.
• Highly organised, analytical and results-oriented.
• Comfortable operating at both strategic and hands-on levels within a fast-paced, growing business.

Preferred

• Experience within transport technology, mobility, software or public transport sectors.
• Experience working within a private equity-backed organisation.
• International marketing experience.