Responsibilities

• Analysing Data: Partner with the Financial Planning & Analytics team to use data and insights to drive commercial decisions. Identify data needs, skill gaps, tool gaps and opportunities where data science can add value.
• Commercial Strategy: Present sales performance to the senior leadership team alongside Finance. Shape long-term commercial strategy through customer, market and competitor insights, including pricing, DLC, packaging and sales opportunities.
• Brand & Positioning: Define and maintain a consistent, compelling brand across all customer-facing activity, aligned with Rebellion's values and long-term vision.
• Creative Leadership: Lead the creative direction of marketing, ensuring key art, trailers, campaigns and other assets clearly communicate the brand and product value.
• Process Improvement: Support teams in developing effective processes and ways of working.
• Game Lifecycle Strategy: Lead go-to-market strategy for new releases and maximise the commercial success of existing titles through performance analysis, player engagement and ongoing marketing.
• Customer Insight: Ensure player feedback and community sentiment inform marketing strategy and future product development.
• Commercial Performance: Drive revenue growth and maximise commercial opportunities across sales and other revenue streams.
• Brand Management: Partner with the 2000AD, Unplugged and Film divisions to grow audiences, deliver campaigns and develop commercial opportunities aligned with the wider business.
• Greenlight Process: Help shape product development and marketing decisions to maximise market opportunities across budgets, schedules and content.

Requirements

• Significant marketing leadership experience within the games, entertainment or media industry.
• Strong understanding of current games and entertainment market trends.
• Proven ability to develop and deliver high-impact marketing campaigns.
• Experience managing substantial marketing budgets and commercial performance.
• Excellent written, verbal, presentation and stakeholder communication skills.
• Strong commercial judgement with the confidence to make informed decisions.
• Proven leadership skills, with the ability to motivate, develop and inspire high-performing teams.
• Able to work strategically while remaining hands-on when required.