Responsibilities

• Outbound Sales Campaigns
• Own and deliver the GB Fuel marketing strategy to generate qualified pipeline and drive revenue growth.
• Partner with Sales Leadership to define priority segments, target industries, and growth opportunities.
• Design and execute integrated, sector-focused campaigns that support outbound sales and increase opportunity creation.
• Develop sales enablement and nurturing programmes to improve lead quality, engagement, and conversion rates.
• Customer Journey Ownership
• Own the end-to-end customer journey from acquisition through onboarding and early lifecycle.
• Identify and implement improvements to customer experience, engagement, and conversion across all touchpoints.
• Ensure consistent, compelling messaging and propositions throughout the customer lifecycle.
• Collaborate with Customer Success, Account Management, and Product teams to support retention, adoption, and growth.

Requirements

• Proven experience in B2B marketing leadership roles, with a strong focus on demand generation, customer acquisition, and revenue growth.
• Track record of delivering qualified pipeline and supporting commercial outcomes through targeted, insight-led marketing activity.
• Expertise in developing and executing integrated campaigns that align closely with sales teams and commercial priorities.
• Strong understanding of customer journeys, lead nurturing, and conversion optimisation, supported by hands-on use of CRM and marketing platforms (e.g. Salesforce, Marketing Cloud).
• Highly analytical and commercially driven, with the ability to use data, performance metrics, and insight to optimise marketing effectiveness.
• Excellent stakeholder management and leadership capability, with experience operating in matrix environments and influencing across sales, marketing, and central functions.
• Bachelor’s degree in marketing, business, or related field; MBA or advanced degree is a plus, but not a must.

Preferred

• MBA or advanced degree is a plus, but not a must.

Benefits

• Pension plan
• Life assurance
• Employee fuel card scheme (after 6 months)
• Electric Vehicle salary sacrifice scheme (after 12 months)
• Employee assistance programme
• 24 hour wellness and healthcare assistance via ‘Help@Hand’ by Unum
• Time off for fertility treatment and in the event of pregnancy loss
• ‘Cycle to work’ scheme
• And of course, you will be part of a modern purpose-built space in Crewe that will provide you with an outstanding working environment complete with gym, café, barista bar, games rooms, and more!