Responsibilities

• Develop marketing strategy across both sites that drives ticket sales, memberships, events and secondary spend. Manage multi-channel campaigns (digital, print, PR, social, email, outdoor), own the ROI reporting and use data to improve what works.
• Build your marketing team, translate business strategy into clear priorities, and develop capability across digital, campaign management and brand consistency.
• Manage brand positioning and protect visual identity across both sites. Listen to visitor feedback and use analytics to drive improvement.
• Represent both zoos at tourism forums (DATA, ERA), build relationships with media and agencies. You'll occasionally work weekends and bank holidays as part of the duty management rota.

Requirements

• Essential: You've led a marketing function in leisure, hospitality, visitor attractions or retail. You have a track record of strategies that drive revenue and visitation. You've run multi-channel campaigns, managed marketing budgets and used data to make decisions and report results. You know how to build and lead a team, manage brand consistency and represent an organisation externally. You're commercially minded and solutions-focused.

Preferred

• Experience across multiple sites, brand repositioning, or working with international leisure groups.

Benefits

• 33 days paid holiday pro-rata including bank holidays
• free zoo entry for family and friends
• staff discounts on food and retail
• free parking
• Employee Assistance Programme
• training from first aid to specialist skills