Responsibilities

• Manage the marketing budget and marketing plan to generate as many high-quality sales leads for the business as possible. Primarily looking after the Portman Finance Group brand but working on other group brands as required by the business.
• Manage the email marketing programme.
• Manage template emails for the sales team.
• Manage the direct mail programme.
• Manage sector marketing, advertising and associated exhibitions.
• Manage digital advertising and PPC campaigns via our agency.
• Manage the effectiveness of the website and app as organic lead generation tools and landing page for campaigns.
• Ensure campaigns are coordinated across channels and implement test and learn strategies.
• Understand the performance of each channel and initiative to report on the effectiveness of the marketing function. Producing data as required using our analytics platform.
• Work with the Head of Brand to produce content in line with the brand guidelines and tone of voice and to direct social media content.

Requirements

• 15+ years experience in a business-to-business marketing environment.
• 5+ years experience of managing teams.
• Very commercial and sales focused.
• Ability to work with stakeholders at all levels of seniority across the business.
• Experience of working across marketing channels.
• High level of numeracy and data literacy.
• Up to date with current marketing issues trends and techniques.

Benefits

• Competitive basic salary and annual bonus;
• Vibrant, high-spec office environment;
• Enhanced annual leave, increasing with length of service;
• Salary sacrifice pension;
• Quarterly all-staff events and dynamic culture