Responsibilities

• Drive the development and growth of the customer subscription base, identifying opportunities to attract, convert and retain subscribers.
• Lead the development of Gaelic Life as a brand, with a focus on growing subscriptions, audience engagement and brand awareness.
• Lead and manage the company’s awards programme, including planning, promotion and delivery, ensuring the awards strengthen the company’s profile and reputation.
• Develop and manage the company’s digital marketing strategy, making effective use of agreed digital tools, platforms and technologies.
• Develop and oversee the company’s web strategy, ensuring the website is engaging, optimised, up to date and aligned with wider marketing objectives.
• Provide the Commercial team with high-quality marketing materials, content and insights to support sales activity and position the company as an expert and preferred business partner.
• Work closely with the Commercial, Editorial and Digital teams to develop and deliver effective campaigns and initiatives.
• Monitor and report on marketing performance, using data and insights to refine campaigns, improve results and maximise return on investment.
• Develop and execute the overall marketing and communications strategy, aligned with the company’s objectives.
• Stay ahead of emerging digital trends, technologies and marketing best practice, identifying opportunities to enhance our approach.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, E-commerce, Business or a related discipline.
• Minimum 3–5 years' experience in a senior manager position within marketing, e-commerce, or digital marketing.
• Proven track record of growing online sales, leads or digital revenue.
• Experience managing and optimising websites and e-commerce platforms.
• Strong understanding of digital customer journeys and conversion optimisation.
• Experience with Google Analytics, GA4, Google Tag Manager and Google Ads.
• Strong SEO knowledge and experience using SEO tools.
• Experience with email marketing platforms such as Klaviyo.
• Strong commercial awareness and ability to interpret performance data.
• Excellent project management and organisational skills.

Preferred

• Experience across multiple brands or business units.
• Knowledge of subscription-based products and recurring revenue models.
• Experience of CRM platforms and marketing automation tools.
• Experience working with web developers and managing technical website projects.
• Familiarity with UX design principles and conversion rate optimisation tools.
• Basic HTML/CSS knowledge.
• Experience with Power BI, Looker Studio or similar reporting platforms.
• Experience within publishing, print, media or content-led businesses.

Benefits

• Company pension
• Cycle to work scheme
• Private medical insurance
• Sick pay