Own and drive the end-to-end Twinkl Parents marketing strategy across brand, lifecycle, and multi-channel campaigns to grow awareness, trust, and retention, pairing insight-led execution with cross-functional storytelling and partnerships.

• Growth ownership: align brand, product, and education teams to deliver cohesive messaging and a consistent experience from awareness to retention.
• Lifecycle & CRM: shape personalised journeys and optimization through data, experiments, and clear KPIs.
• User acquisition & partnerships: leverage teachers’ trust and family partnerships to create efficient acquisition loops and co-marketing opportunities.