Marketing Manager
William Morgan Group
Northampton, North Northamptonshire, UK (On-site)
£43K/yr - £45K/yrIn-houseFull-timeMid level
2 hrs ago
Head of Marketing - Mobile Apps
UK (Hybrid)
£70K/yr – £90K/yrSenior Level7+ years expFull time
Posted 4 months ago
Job Summary
Own and drive the end-to-end Twinkl Parents marketing strategy across brand, lifecycle, and multi-channel campaigns to grow awareness, trust, and retention, pairing insight-led execution with cross-functional storytelling and partnerships.
- Growth ownership: align brand, product, and education teams to deliver cohesive messaging and a consistent experience from awareness to retention.
- Lifecycle & CRM: shape personalised journeys and optimization through data, experiments, and clear KPIs.
- User acquisition & partnerships: leverage teachers’ trust and family partnerships to create efficient acquisition loops and co-marketing opportunities.
Job Description
Own and drive the end-to-end Twinkl Parents marketing strategy across brand, lifecycle, and multi-channel campaigns to grow awareness, trust, and retention, pairing insight-led execution with cross-functional storytelling and partnerships.
- Growth ownership: align brand, product, and education teams to deliver cohesive messaging and a consistent experience from awareness to retention.
- Lifecycle & CRM: shape personalised journeys and optimization through data, experiments, and clear KPIs.
- User acquisition & partnerships: leverage teachers’ trust and family partnerships to create efficient acquisition loops and co-marketing opportunities.
Twinkl Educational Publishing
2.1 Glassdoor
Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth. We have materials, created by specialists for:- - Ages 0 - 16- Planning and Assessment- Welsh, Scottish and ROI Curriculum- SEN- EAL- SLT- Teaching Assistants- Childminders - Home Educators- ParentsWe believe that every child should be loved and nurtured, as they are unique and special. That's why we believe so strongly in publishing the most engaging and inspiring materials.
Founded in 2010
Sheffield, England, GBR
1.4K employees (848 in marketing)
22% recommend to a friend
16% CEO approval
Salaries
Posted range
£70K/yr – £90K/yr
Taken straight from the job posting.
The middle of this range (£80K) is 14% above the median base salary for Head of Marketing roles in the United Kingdom (£70K).
Head of Marketing median pay in the United Kingdom
£70K/yrMost earn £63K to £83K. Based on 40 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
527 (37% of company)
Marketing Roles Posted (Last 30 Days)
7
Funding
Last Raise
Private Equity, 3 years ago
Funding History
- Feb 2023Private Equity
Traffic Signals
Monthly Visitors
6.2M
Traffic Source Mix
Search
44.8%
Direct
28.1%
Referral
26.4%
Social
0.4%
Paid
0.2%
Headcount Trend
Current headcount: ~1.4K
Recent News
Links
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