Responsibilities

• Classified portals — Auto Trader, Motors, CarGurus, eBay Motors and equivalents. Package negotiation, pricing position, listing quality, performance by platform, and honest calls on which ones earn their keep.
• Paid search and paid social — strategy and hands-on account oversight. You don't need to build every campaign yourself, but you do need to be able to open the account and tell whether the agency is doing a good job.
• Agency and supplier management — briefing, KPIs, monthly reviews, contract renewals, and the willingness to change supplier when performance doesn't justify the fee.
• Website and SEO — minstermotorgroup.com. Traffic, conversion, and vehicle detail page performance. Comfortable working with developers on technical issues, not just content.
• Attribution and reporting — knowing which spend produces which sales, and reporting it weekly in a way the whole business can act on.
• Brand and content — photography and video standards for our stock, review and reputation management, and how Minster looks and sounds nationally.
• Budget — total marketing spend, allocation across channels, and the marketing cost per unit sold.

Requirements

• Proven marketing leadership with direct, hands-on ownership of paid channels — you have personally run or closely managed PPC and paid social accounts
• Track record of managing agencies and holding them accountable to numbers, including ending relationships that weren't working
• Strong analytical ability: GA4, Google Ads, Meta Ads Manager and spreadsheets are everyday tools, not things you ask someone else about
• Comfortable with technical SEO concepts and able to hold your own in a conversation with developers
• Commercially minded — you think in cost per sale and return on spend, not impressions and engagement
• Willing to be in the detail daily in a business where there is no large team to delegate to

Preferred

• Experience marketing a nationwide product
• Experience with high-volume, fast-turning stock where listings change daily
• CRM and lead management experience
• Video and photography production experience

Benefits

• Company pension
• Free parking
• On-site parking
• Sick pay