Responsibilities

• Develop, implement and oversee marketing strategies aligned with company goals to boost brand awareness, market penetration and pipeline.
• Take ownership of the marketing plan, budget and targets, keeping priorities on track during the cover period.
• Manage the relationship with our marketing agency day to day: set direction, review and approve work, and hold them to deadlines and results.
• Lead the planning and execution of B2B campaigns across digital and traditional channels, ensuring consistency and effectiveness.
• Work hands-on across content, email, web and campaigns, supervising the creation of compelling marketing content and delivering it directly when that's the fastest route.
• Manage multiple projects at once, keeping to deadlines and budget.
• Work closely with sales and customer success to make sure marketing activity turns into qualified leads and revenue.
• Analyse market trends, customer insights and campaign performance to inform decisions, and report on results with clear recommendations.
• Monitor industry developments and competitor activity in digital signage and AV to maintain a competitive edge.
• Provide leadership and guidance, keeping communication clear with the team and external partners.

Requirements

• Proven experience in B2B marketing with a track record of designing successful campaigns that drive measurable results.
• Experience in digital signage, AV, or an adjacent market (strongly preferred).
• A proven track record of growing a business through marketing, measured in pipeline and revenue.
• Demonstrated project management expertise with the ability to coordinate multiple initiatives efficiently.
• Strong analysis skills with proficiency in data interpretation and strategic planning.
• Exceptional communication skills in English, both written and verbal, capable of engaging diverse audiences effectively.
• Leadership experience with the ability to motivate teams, manage resources efficiently, and foster organizational growth.
• Excellent time management skills to prioritize tasks in a fast-paced environment while maintaining attention to detail.
• Experience working with and directing a marketing agency.
• A genuine player-manager, equally comfortable setting strategy and doing the work.

Preferred

• Digital signage or AV: 3 years (preferred)

Benefits

• Work from home