Responsibilities

• Whole-brand marketing strategy across B2B and DTC, aligned to our growth plan
• The AI and marketing technology agenda — automation, CRM/CDP, data, analytics and attribution
• Our subscriber and lifecycle programme, including bundles, subscriptions and HCP loyalty
• Brand, messaging and positioning across all products and channels
• A high-performing marketing management team, including Social, Influencer and Content roles
• The Invivo marketing budget, with accountability for ROI and efficiency

Requirements

• Senior marketing leadership experience in supplements, wellness or an adjacent healthcare brand
• A marketing-specific academic qualification
• A strong track record building top-down, whole-brand marketing strategy
• Genuine digital fluency — martech, CRM/CDP, data, analytics and attribution
• Hands-on experience leading AI adoption in a marketing function
• Deep DTC/ecommerce know-how and strategic subscriber/lifecycle marketing experience
• Comfort operating across HCP, trade and retail channels, in a global matrix

Benefits

• 🏖️ 5 weeks annual leave + UK bank holiday allowance + your birthday off (after year one) + 2 paid wellbeing days
• 🏦 Company pension with employer contributions matched up to 5%
• 💙 Life insurance at 4x annual salary
• 🏥 Comprehensive private medical insurance through Aviva after 6 months employment
• 🧬 Two Microba tests per year + up to £650 annual supplement allowance
• 👨 👩 👧 Enhanced maternity, paternity and shared parental leave
• 🚗 Salary sacrifice schemes via Mintago including electric vehicle scheme
• 💻 Company phone / eSim and laptop provided
• 🌿 Remote working with flexibility
• 🌿 A values-led, purpose-driven team culture