Responsibilities

• Define and execute Hyve’s B2B marketing strategy
• Support Head of Digital with demand generation efforts focused on qualified B2B pipeline growth and long-term customer acquisition
• Own brand positioning, messaging, and value proposition for technical and non-technical decision makers (CIOs, CTOs, IT Managers)
• Collaborate closely with sales to align campaigns with target accounts, verticals, and revenue goals
• Drive go-to-market strategy for new services, platform enhancements, and partner offerings
• Develop content strategies covering case studies, whitepapers, solution briefs, webinars, and thought leadership
• Oversee PR programme, working with the PR Manager and external agency to secure high-quality media opportunities, in line with business goals.
• Analyse performance using clear KPIs (pipeline contribution & engagement metrics etc)
• Monitor competitive landscape and market trends in managed hosting, cloud, and infrastructure services
• Lead, mentor, and grow the marketing team across content, digital, and brand, to deliver demand generation for the business.

Requirements

• 5+ years’ experience in B2B marketing, with 3+ years in a senior leadership role
• Experience marketing complex, technical solutions to enterprise and mid-market customers
• Data-driven mindset with strong analytical and reporting capabilities
• Excellent communication skills, with the ability to translate technical concepts into clear business value
• Strong copywriting background with an ability to draft, edit and update impactful copy that resonates with the appropriate audience.
• Candidates must have no VISA/sponsorship requirements.

Preferred

• Understanding of managed hosting, cloud platforms, data centres, and IT services buying cycles
• Experience in managed hosting, cloud services, MSPs, or IT infrastructure
• Familiarity with account-based marketing (ABM) and enterprise sales environments
• Experience working with channel partners and technology vendors
• Knowledge of marketing automation and CRM platforms