Responsibilities

• The Head of Marketing will provide strategic leadership across an assigned portfolio, developing and delivering marketing strategies that drive audience growth, event performance, customer engagement and commercial success.
• Reporting to the Marketing Director, the role will translate wider business objectives into clear marketing plans, priorities and activity across the portfolio.
• The role will lead and develop the marketing team, providing direction, coaching and support while building a high-performing, collaborative and commercially focused function.
• Working closely with senior stakeholders across Editorial, Commercial, Product, Data, Events and Brand, the Head of Marketing will identify opportunities to strengthen customer propositions, develop new audiences and maximise the value of existing ones.
• The role will use market intelligence, customer insight and performance data to inform strategic decisions, improve marketing effectiveness and ensure activity delivers measurable value.
• Marketing Strategy & Commercial Growth: Develop and deliver the overall marketing strategy for the portfolio, aligning priorities with Haymarket's wider business and commercial objectives.
• Marketing Strategy & Commercial Growth: Lead annual marketing planning across audience acquisition, Attendee growth, engagement, retention and brand development.
• Marketing Strategy & Commercial Growth: Use market trends, customer insight and performance data to identify new audiences, channels, propositions and commercial opportunities.
• Marketing Strategy & Commercial Growth: Take strategic ownership of the customer journey, identifying opportunities to improve acquisition, conversion, engagement and customer lifetime value.
• Marketing Strategy & Commercial Growth: Work closely with Commercial, Editorial and Product teams to develop opportunities that support subscription growth, lead generation and revenue diversification.

Requirements

• Knowledge: Strong understanding of B2B marketing, ideally within a Awards, Conferences and Forums.
• Knowledge: Strong knowledge of customer lifecycle marketing, including acquisition, conversion, engagement, retention and renewal.
• Knowledge: Understanding of audience development, customer segmentation and data-led marketing.
• Knowledge: Good knowledge of digital marketing channels, CRM, marketing automation, analytics and performance measurement.
• Knowledge: Understanding of commercial drivers and how marketing contributes to revenue, customer value and business growth.
• Skills: Strong strategic marketing and commercial thinking, with the ability to translate business objectives into effective marketing strategies.
• Skills: Excellent leadership and people management skills, with the ability to motivate, develop and empower a team.
• Skills: Strong analytical skills, with the ability to interpret complex data and turn insight into clear recommendations.
• Skills: Excellent communication, influencing and stakeholder management skills, particularly at senior level.
• Skills: Strong organisational and planning skills, with the ability to manage competing priorities across a complex portfolio.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer