Responsibilities

• Marketing Strategy & Commercial Growth
• Develop and deliver the overall marketing strategy for the portfolio, aligning priorities with Haymarket's wider business and commercial objectives.
• Lead annual marketing planning across audience acquisition, Attendee growth, engagement, retention and brand development.
• Use market trends, customer insight and performance data to identify new audiences, channels, propositions and commercial opportunities.
• Take strategic ownership of the customer journey, identifying opportunities to improve acquisition, conversion, engagement and customer lifetime value.
• Work closely with Commercial, Editorial and Product teams to develop opportunities that support subscription growth, lead generation and revenue diversification; Ensure brands have clear and differentiated propositions that reflect audience needs, market positioning and strategic priorities.
• Team, Budget & Operational Leadership
• Lead, motivate and develop the marketing team, providing clear direction, coaching and support while encouraging ownership, collaboration and continuous improvement.
• Establish clear priorities, ways of working and performance expectations, supporting effective performance management and development.
• Own and manage the marketing budget, ensuring investment is aligned to strategic priorities and delivers strong value and return.

Requirements

• Knowledge: Strong understanding of B2B marketing, ideally within a Awards, Conferences and Forums.
• Strong knowledge of customer lifecycle marketing, including acquisition, conversion, engagement, retention and renewal.
• Understanding of audience development, customer segmentation and data-led marketing.
• Good knowledge of digital marketing channels, CRM, marketing automation, analytics and performance measurement.
• Understanding of commercial drivers and how marketing contributes to revenue, customer value and business growth.
• Skills: Strong strategic marketing and commercial thinking, with the ability to translate business objectives into effective marketing strategies.
• Excellent leadership and people management skills, with the ability to motivate, develop and empower a team.
• Strong analytical skills, with the ability to interpret complex data and turn insight into clear recommendations.
• Excellent communication, influencing and stakeholder management skills, particularly at senior level.
• Strong organisational and planning skills, with the ability to manage competing priorities across a complex portfolio.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer
• We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
• To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.