Responsibilities

• Lead Generation & Performance Marketing (Core Focus)
• - Own the lead generation strategy for the whisky cask investment division.
• - Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution.
• - Identify opportunities to improve acquisition performance, lead nurturing & conversion
• Content, Social & PR
• - Oversee content strategy, organic social media, PR activity and email content.
• - Manage external agencies, freelancers and internal creative support.
• CRM & Lead Nurturing (HubSpot)
• - Ensure accurate lead tracking, attribution and pipeline visibility.
• - Produce regular CRM performance and conversion reports.

Requirements

• Minimum 5 years’ experience as a Marketing Manager (luxury, retail, eCommerce, investment or premium consumer sectors preferred).
• Strong understanding of lead generation and performance marketing.
• Experience managing paid campaigns across Meta, Google, LinkedIn, etc.
• Strong CRM experience, ideally with HubSpot.
• Commercially minded with strong understanding of ROI, attribution and conversion metrics.
• Confident managing agencies, creatives and internal stakeholders.
• Highly organised with ability to manage multiple projects.

Benefits

• Exposure to alternative investments and HNW clients
• Collaborative, ambitious environment
• Company pension, 21 Days Holiday + Bank Holidays
• Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
• Staff discount in our Knightsbridge retail experience