Responsibilities

• Own and develop the annual marketing strategy and integrated marketing calendar across the Fourmarketing Group brand portfolio, translating commercial and creative priorities into clear programmes of activity. Particularly for brands Agent Provocateur and Aquascutum.
• Partner closely with the Chief Executive Officer and Brand Creative Directors to shape brand positioning, seasonal priorities, audience plans and go-to-market activity.
• Ensure marketing, press, social media and wider brand activity operate as one connected strategy, strengthening awareness, engagement, customer relevance and measurable business performance.
• Lead the end-to-end planning, delivery and evaluation of integrated marketing campaigns across multiple brands, genders and product classifications.
• Own marketing budgets and deliver activity within the parameters agreed by the Finance Director and Chief Executive Officer, balancing long-term brand building with measurable commercial return.
• Establish clear campaign objectives, KPIs and reporting frameworks, using performance data and insight to optimise current and future activity.
• Produce clear monthly progress and performance reports for senior leadership, brands and external partners, demonstrating effectiveness, learning and return on investment.
• Lead and manage the marketing, press and social media teams on a daily basis, setting clear expectations, priorities, workflows and deadlines.
• Create an ambitious, collaborative and high-performing environment, coaching and developing junior and less experienced team members while keeping teams connected to wider commercial and creative priorities.
• Manage relevant agencies, suppliers and external partners, ensuring consistently high standards, timely delivery and effective use of resources.

Benefits

• 25 days annual leave entitlement, plus bank holidays each year
• Generous staff discount across a variety of brands
• Auto-enrolment into the company pension scheme
• Cycle-to-work scheme
• Charity time-bank scheme
• Ability to purchase additional annual leave