Responsibilities

• Developing marketing collateral and materials to promote the company at industry events and through various media
• Developing and executing a media plan
• Maintaining and developing the company websites
• Researching, planning and preparing attendance and representation at industry trade shows, conferences and events
• Maintaining the customer database, and owning CRM processes
• Overseeing and developing marketing campaigns
• Conducting research and analysing data to identify and define audiences and new/additional routes to market
• Devising and presenting ideas and strategies
• Organising promotional activities to support market awareness and brand recognition
• Compiling and distributing financial and statistical information

Requirements

• Proven creative/ graphic design education/ skills; excellent eye for design, and attention to detail
• Excellent and essential: written – copy writing and business writing
• verbal communication skills (Essential)
• Proven experience of managing multiple campaigns
• External agencies - PR - trade press – printed and digital; design / digital; website design/ build
• Committed in the use of: CRM databases
• CMS systems
• Outbound email tools e.g., Email Octopus
• Knowledge and use of a variety of marketing tools - such as but not necessarily specifically all of following:
• Creative tools - e.g. Animate, Acrobat, Illustrator, InDesign, Photoshop; image sourcing; Premiere Pro, Squarespace - any others

Preferred

• Experience of: Event management – real and/ or virtual e.g., Webinars
• Planning and measurement – needs to understand, prepare and implement tactical and strategic marketing plans and be able to evaluate their success against key criteria; familiar with analytical tools

Benefits

• Company pension
• On-site parking