Responsibilities

• Brand + Commercial Leadership
• Champion the long-term health and growth of the Côte brand, ensuring every initiative strengthens its distinctiveness, relevance and emotional connection with customers
• Lead the development and delivery of integrated annual marketing and trading plans that balance brand building with commercial performance, recruiting new guests and increasing lifetime value
• Use customer insight, market trends and cultural opportunities to keep the brand fresh, relevant and differentiated
• Partner with our creative team to develop and protect a distinct visual identity, build winning campaigns that drive brand love and recognition
• Monitor performance, identify opportunities and continuously optimise activity to maximise return on investment
• Proposition Development
• Partner with our Food & Beverage teams to develop compelling food, drink and menu propositions that excite customers, reflect the Côte brand and create compelling reasons to visit
• Shape the development of our ecommerce propositions, including Côte at Home and Côte Uncorked, ensuring they continue to evolve in line with customer needs and commercial opportunities
• Identify and develop new routes to market that expand the Côte brand ecosystem and unlock future growth opportunities

Requirements

• Significant experience leading integrated marketing within hospitality, retail or another consumer-facing brand
• A broad understanding of brand, digital, CRM, social, PR, customer experience and commercial trading, with the ability to bring specialist teams together around a shared vision
• Strong commercial acumen and the confidence to balance long-term brand building with immediate trading priorities
• Experience developing customer propositions and taking products or experiences to market
• Exceptional stakeholder management skills and the ability to influence at all levels
• Experience leading and developing high-performing teams
• A collaborative, curious and hands-on approach, with the energy to thrive in a fast-paced environment

Preferred

• Believe that great brands create lasting commercial advantage
• Think like a brand builder and a commercial trader
• Love creating products, propositions and experiences that customers genuinely want
• Enjoy connecting ideas, people and channels to create brilliant integrated marketing
• Can see both the bigger picture and the detail required to deliver it brilliantly
• Love collaborating with specialists and bringing out the best in others
• Are motivated by making a measurable impact on both the brand and the business