Responsibilities

• Develop, launch, and scale an enterprise marketing strategy from scratch, mapping campaigns directly to an account-based GTM motion.
• Partner closely with Sales to drive qualified prospects into the funnel and support existing account expansion. A core measure of success will be generating leads that actively convert into sales-engaged pipeline.
• Focus relentlessly on high-impact channels - specifically scaling industry events, outbound, performance marketing, and webinars - while cutting through low-value noise.
• Leverage an AI-forward mindset and modern tooling to maximize output, automate campaign workflows, and amplify the impact of a lean marketing team.
• Manage budget distribution across channels to optimize CAC, maximize conversion rates, and ensure capital allocation yields positive ROI.
• Own the core messaging, value proposition, and competitive differentiation in the marketplace.
• Construct robust ROI models, build Salesforce/HubSpot reports with ease, and continuously communicate financial impact and pipeline velocity to executive leadership.
• Role Details - Up to £100,000 base.
• Hybrid model with a requirement to be in the Central London office at least 1 day per week to work alongside the sales team.
• Initially 1 direct report, with dedicated budget to scale the team as company growth milestones are met.

Requirements

• Deep expertise in B2B SaaS demand gen and Account-Based Marketing (ABM) strategies targeting complex enterprise accounts.
• Enjoys building a greenfield marketing function from the ground up and possesses a "roll-up-your-sleeves" attitude toward executing campaigns.
• Naturally curious about and adept at using applied AI tooling to drive outsized output from a lean internal team.
• Commercially minded thinker who loves diving into reporting, tracking CAC ratios, and optimizing campaign funnels using CRM and martech data.
• Proven ability to build tight, low-ego partnerships with Sales, Operations, Product, and external creative partners.